So Close… Yet so Far Out

When I think about Austin institutions, one of the top of my list is the Austin Motel.  Having been around for more than 70 years their presence has “become structurally a little more modern,” but their “spirit has remained old fashioned, quaint in the tradition of the ‘Motels of the Southwest,’ friendly, and very ‘South Austin.'”  Their slogan “so close, yet so far out” sums it all up. They are right there in the middle of South Congress (SOCO), yet so far from anything ordinary and so “far out.”


One comment

  1. Pingback: Austin Motel | why we love austin

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